Mass Mail Matters

MailUp Logo

MailUp

Give your business a voice.

MailUp serves as a comprehensive email marketing and Customer Data Platform (CDP) solution, catering to businesses of various scales in creating, dispatching, and monitoring email campaigns. Its email marketing functionalities encompass a user-friendly drag-and-drop email builder, a diverse range of over 200 pre-designed templates, personalized dynamic tags for individualized content, automated workflows for lead nurturing and welcome emails, and in-depth analytics providing insights into campaign performance. The Customer Data Platform facet unifies customer data across marketing channels, facilitates audience segmentation based on demographics, interests, and behavior, enables targeted campaigns for personalized marketing messages, and enhances customer engagement by understanding their preferences. Additionally, MailUp offers features such as SMS marketing, a landing page builder, web forms, and seamless integration with popular CRM, eCommerce, and marketing automation platforms. The benefits of MailUp include a strong reputation for email deliverability, heightened engagement through personalized campaigns, time and resource savings through automation, and valuable customer insights through the CDP. In essence, MailUp emerges as a robust and adaptable software solution, empowering businesses of all sizes to attain their marketing objectives.

Reduce manual work and automate follow-ups using HubSpot →

Want more details? Check out our Comprehensive Review for MailUp.

Pricing for MailUp

Here’s a detailed summary of MailUp’s current plans, based on their official pricing page. MailUp uses a pay-per-speed model, meaning all plans offer unlimited emails and contacts—the price depends on your chosen edition and sending speed.

Email Plan Light

Entry-level plan for basic campaigns To get started: the essential tool to create and send your first campaigns.

€19.00

Per Month

What’s included?

  • Unlimited web storage, sendings and data
  • Sending speed: 500 emails/hour (not extendable)
  • 1 user
  • 1 environment (list)
  • Drag & drop email editor
  • Email templates
  • Email support

Email Plan

For growing teams and professional campaigns To grow: the fundamental features for professional marketing campaigns.

€46.00

Per Month

What’s included?

  • All the features of the Light plan, and
  • Sending speed from 2000 email/hour (extendable)
  • Additional users
  • Basic automation
  • Subscription forms and landing pages
  • A/B test

Email Plan Plus

Advanced automation and segmentation To automate: advanced and professional features with the best value for money.

€105.00

Per Month

What’s included?

  • All the features of the Starter plan, and
  • Enhanced automation
  • Extended Artificial Intelligence 10 environment (list)
  • Annual statistics storage
  • Email and phone support

Email Plan Premium

Enterprise-grade features and priority support To excel: evolved features and priority support for top performance.

€260.00

Per Month

What’s included?

  • All the features of the Plus plan, and
  • Premium Artificial Intelligence
  • Advanced dynamic content
  • Engagement report
  • Priority support

SMS Monthly Subscription (Recurring Packages)

Purchase with Auto-Renewal Simplify the management of your SMS credits with a monthly subscription. Choose the credit package that suits you, and it will automatically renew on the platform every month.

Custom Pricing

What’s included?

  • Save 10% compared to instant top-ups
  • Avoid repetitive monthly purchases
  • Purchase smaller credit packages (even as few as 100 credits)
  • Always have credits available and avoid running out Optimize and simplify your budget
  • For over 20,000 credits, MailUp offers custom quotes.

SMS Instant Credit Top-Up (Single Packages)

One Time Purchase Meet occasional SMS needs with instant top-ups. You can purchase extra credits anytime, for example, during periods of high activity.

Custom Pricing

What’s included?

  • Standard pricing
  • Buy only when needed
  • Available only for packages of 1,000 credits or more
  • Flexible option without auto-renewal
  • Can be purchased even if you have an active monthly subscription
  • Same pricing as subscription, but without the 10% discount.

Partnership Reseller Program

This program is designed for agencies, consultants, and system integrators who want to resell MailUp and earn commissions while offering clients a robust multichannel marketing platform.

$0.00

Per User / Month

What’s included?

  • Bronze Level
  • Silver Level
  • Gold Level
  • Platinum Level

MailUp Referral Program (Silver and Gold)

Earn revenue by promoting MailUp to your network. You refer, MailUp handles the onboarding and support. Example: Referring a Premium subscription (~€2,900/year) could earn you up to €870 in commission as a Gold Partner.

$0.00

Per User / Month

What’s included?

  • No enrollment fee and no need to be a MailUp customer
  • Unlimited referrals—no cap on commissions
  • Partner dashboard to track referrals and earnings
  • Referral link for use in blogs, newsletters, banners, and digital content
  • Training materials and workshops to boost your MailUp knowledge
  • Discounts for personal use:
  • 35% off biennial subscriptions
  • 20% off annual subscriptions
  • 10% off additional services
  • 5% off SMS credits

MailUp Installation Process

For the complete installation process, see our dedicated How-to Guide.

Best Alternatives for MailUp

Constant Contact

View Details

Unique Feature: Easy drag-and-drop builder with AI-powered image suggestions and content blocks.

Why Consider: Ideal for beginners with its user-friendly interface and AI assistance.

ActiveCampaign

View Details

Unique Feature: Powerful marketing automation with conditional sending, branching logic, and personalized experiences.

Why Consider: Perfect for complex automation needs and nurturing leads through personalized journeys.

SendinBlue

Unique Feature: Affordable all-in-one marketing platform with email, SMS, CRM, and landing pages under one roof.

Why Consider: Budget-friendly option for comprehensive marketing needs beyond just email.

Klaviyo

Unique Feature: E-commerce-focused platform with advanced automation for abandoned cart recovery, purchase follow-ups, and product recommendations.

Why Consider: Ideal for online stores seeking powerful e-commerce automation features.

Drip

View Details


Drip
Unique Feature: Visual marketing automation builder with pre-built workflows and drag-and-drop functionality for non-technical users.

Why Consider: Easy-to-use automation builder for those new to the concept.

ConvertKit

View Details

Unique Feature: Landing page builder specifically designed for creators and bloggers, focusing on lead capture and audience engagement.

Why Consider: Content creators and bloggers seeking landing pages optimized for lead generation.

Aweber

View Details

Unique Feature: Robust autoresponder sequences for automated email responses based on subscriber actions or triggers.

Why Consider: Focuses on email nurturing and autoresponder sequences for lead engagement.

Moosend

View Details

Unique Feature: Real-time email analytics and reporting with detailed insights into campaign performance and subscriber behavior.

Why Consider: Data-driven marketers seeking in-depth campaign performance analytics.

Intuit Mailchimp

View Details

Unique Feature: Free plan for up to 500 contacts, making it an attractive entry point for small businesses.

Why Consider: Cost-effective option for startups and small businesses with basic email marketing needs.

GetResponse

View Details

Unique Feature: Landing page builder with A/B testing and conversion tracking to optimize lead generation.

Why Consider: Focuses on landing page optimization and conversion rate improvement.

Looking for users’ feedback? Head over to our Reviews & Testimonials.