Mailchimp is a comprehensive marketing platform aimed at helping businesses grow. Serving millions globally, it offers cutting-edge marketing technology, top-tier customer support, and valuable content. By utilizing AI-driven insights, Mailchimp enables marketers to engage audiences via email, social media, landing pages, and ads. Acquired by Intuit in 2021, its services include email marketing for higher conversions, social media outreach, customizable website creation, audience segmentation, timely marketing automation, pre-made template customization, performance analytics, and optimized content creation. Explore all features for a complete view of their offerings.
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Want more details? Check out our Comprehensive Review for Intuit Mailchimp.
Pricing for Intuit Mailchimp
Here’s a detailed breakdown of Mailchimp’s current pricing plans, focusing on features related to Email Marketing, Websites, and Transactional Email, based on the latest feature matrix and pricing from their official pricing page
Email Marketing Plan Free
Basic tools for beginners with up to 500 contacts.
$0.00
Per Month
What’s included?
- Max 1,000 emails/month (500/day)
- 1 audience
- Pre-built templates
- Limited creative assistant
- Email scheduling
- Email support (first 30 days)
Email Marketing Plan Essentials
For growing businesses needing testing and scheduling.
$13.00
Per Month
What’s included?
- 10x contacts email sends
- 3 audiences
- A/B testing
- Remove Mailchimp branding
- Email scheduling
- 24/7 email & chat support
Email Marketing Plan Standard
Best for personalization and automation.
$20.00
Per Month
What’s included?
- 12x contacts email sends
- 5 audiences
- Enhanced automations (up to 200 flow steps)
- Dynamic content
- Custom reports
- Generative AI features
- 24/7 email & chat support
Email Marketing Plan Premium
Built for scale with advanced segmentation and support.
$350.00
Per Month
What’s included?
- 15x contacts email sends
- Unlimited audiences
- Advanced segmentation
- Custom-coded templates
- Priority phone support
- Dedicated onboarding specialist
Website Features
Mailchimp includes basic website-building tools across all plans, but they’re not the core focus. Here’s what’s generally available: Free Plan: Includes basic website builder and landing pages. Essentials and above: Unlock more customization, popup forms, and branding removal. Standard & Premium: Offer customizable popup forms and dynamic content integration for websites. Note: Website hosting and domain registration are separate services and may incur additional costs.
Tiered Plan
What’s included?
- Fee Plan: For businesses who need a basic website with a Mailchimp-branded domain. $ 0/month
- Core Plan: For teams who need to personalize their website with a custom domain, all with 24/7 support. $10/month
Transactional Email (Add-On)
Transactional Email is not included by default in any plan. It’s available as a paid add-on via Mailchimp’s Mandrill service: Requires a Standard or Premium plan to activate. Pricing is based on email volume (e.g., blocks of 25,000 emails). Ideal for sending order confirmations, password resets, and other non-marketing emails.
Tiered Plan
What’s included?
- 1 Block = 25,000 emails
- Pricing is tiered based on the number of blocks purchased per month
- Dedicated IP (optional): $29.95/month
- Free Trial: New users get up to 500 free email sends to a verified domain (restrictions apply)
- Global infrastructure with pre-warmed IPs
- SPAM loop registration
- Scalable analytics via dashboard, API, or webhooks
- Developer guides and full API documentation
Bonus Features Across Plans
Generative AI: Available in Standard and Premium at no extra cost. Marketing Automation Flows: Up to 200 steps in Standard and Premium; only 4 in Essentials. SMS Marketing: Available as an add-on in paid plans (Standard & Premium support MMS in US/Canada). Role-Based Access: More roles and seats as you move up tiers.
Per Transaction
What’s included?
- Global Infrastructure: Pre-warmed dedicated IPs and automatic SPAM loop registration help ensure high deliverability.
- Scalable Analytics: Access email performance data via dashboard, export API, or webhooks.
- Custom Email: Options Flexible sending and receiving configurations for transactional emails.
- Developer Resources: Includes detailed guides and a robust knowledge base for easy onboarding.
- Full API Reference: Comprehensive documentation with sample code and parameters for seamless integration.
- Free Trial Bonus: New users get up to 500 free email sends to a verified domain (restrictions apply).
Intuit Mailchimp Installation Process
For the complete installation process, see our dedicated How-to Guide.
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Looking for users’ feedback? Head over to our Reviews & Testimonials.