AdRoll is a marketing platform specializing in growth marketing automation and retargeting solutions. Aimed at both B2B and B2C audiences, AdRoll offers a suite of tools designed to help businesses attract, engage, and convert customers across various online channels. By leveraging machine learning algorithms and real-time bidding technology, AdRoll enables highly targeted and personalized advertising campaigns. It also offers detailed analytics and attribution reporting to help businesses measure the effectiveness of their marketing efforts. The platform is particularly useful for eCommerce businesses, digital agencies, and any enterprise focused on amplifying brand awareness and accelerating revenue growth.

A smart CRM with built-in email marketing and automation tools—HubSpot →

Pricing for AdRoll

Marketing & Ads Plus Plan

Price: Custom pricing based on ad spend This is AdRoll’s most comprehensive offering, combining both marketing automation and advertising capabilities.

Custom Pricing

What’s included?

  • Marketing Automation Tools:
  • Email marketing campaigns
  • Audience segmentation
  • Dynamic product recommendations
  • Cross-channel performance tracking
  • Advertising Features:
  • Retargeting across web, social, and email
  • Prospecting campaigns
  • AI-driven ad optimization
  • Access to multiple ad exchanges
  • Support & Services:
  • Dedicated account manager (for qualifying spend levels)
  • Custom onboarding
  • Advanced reporting and analytics
  • Ad Credits:
  • Eligible for promotional ad credits (terms apply)

Ads Only Plan

Price: Minimum daily spend of $5; minimum daily budget of $10 Focused purely on advertising, this plan is ideal for businesses that want to run targeted ad campaigns without the marketing automation layer.

$5.00

Per Day

What’s included?

  • Ad Campaign Tools:
  • Retargeting and prospecting ads
  • Access to display, native, and social ad formats
  • Campaign budget and spend controls
  • Performance Optimization:
  • AI-powered bidding
  • Real-time analytics
  • Ad Credits:
  • Promotional ad credits available (usage restrictions apply)

Marketing Only Plan

Price: Typically starts at a lower monthly rate (exact pricing varies) Designed for businesses that want to focus on email and marketing automation without running ads.

Custom Pricing

What’s included?

  • Email Marketing:
  • Automated email flows
  • Custom templates
  • A/B testing
  • Audience Management:
  • Segmentation tools
  • Behavioral triggers
  • Insights & Reporting:
  • Campaign performance dashboards
  • Conversion tracking

AdRoll Installation Process

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