Mass Mail Matters

WhatCounts stands as a prominent digital marketing and engagement platform specializing in personalized email marketing. Their commitment lies in assisting businesses to achieve the following objectives: precision in customer targeting through data-driven insights, enhancement of campaign execution through a user-friendly platform for seamless email creation and management, and the provision of personalized customer experiences spanning various channels such as email, social media, and SMS. Noteworthy aspects of WhatCounts include their offerings of both a do-it-yourself software platform and comprehensive agency support, the ability to extend personalization beyond email to multiple channels, a data-centric approach for campaign optimization and relevant messaging, and the provision of industry-specific, pre-built solutions. In essence, WhatCounts strives to empower businesses in attaining their marketing aspirations, fostering increased customer engagement, and bolstering revenue through tailored, data-infused marketing campaigns.

Want better email engagement and clearer customer insights? Check out HubSpot →

Want more details? Check out our Comprehensive Review for WhatCounts.

Pricing for WhatCounts

WhatCounts does not publish fixed pricing tiers on its website. Instead, it offers customized pricing based on your business size, email volume, and service needs. 

Core Platform Features (Included Across All Plans)

• Email Marketing & Automation
  • Drag-and-drop email builder
  • HTML editor for custom designs
  • Dynamic content and personalization
  • Segmentation and targeting
  • A/B testing
  • Triggered campaigns and drip sequences
  • RSS-to-email automation
  • Campaign scheduling and throttling
• Data & Integration
  • API access for custom integrations
  • CRM and ecommerce platform integrations
  • Data import/export tools
  • Subscriber management and list hygiene
  • Preference centers and subscription forms
• Reporting & Analytics
  • Real-time campaign performance dashboards
  • Deliverability monitoring
  • Engagement metrics (opens, clicks, conversions)
  • Custom reports and exports
• Support & Services
  • Dedicated account manager
  • Strategic onboarding
  • Deliverability consulting
  • Creative services (optional)
  • Managed services (optional full-service execution)

Deployment Options

• Public Cloud: Hosted by WhatCounts
• Private Cloud: Dedicated infrastructure
• On-Premise: Installed on your own servers (ideal for regulated industries)

Pricing Model

• Pricing is custom-quoted and typically based on:
  • Number of contacts
  • Monthly email volume
  • Deployment type (cloud vs. on-premise)
  • Level of support and services required

To receive a tailored quote, businesses are encouraged to request a demo or contact sales directly.

WhatCounts Installation Process

For the complete installation process, see our dedicated How-to Guide.

Best Alternatives for WhatCounts

Klaviyo

Unique Feature: Seamless eCommerce automation with deep integration into Shopify.

Why Consider: Ideal for eCommerce businesses, Klaviyo’s specialized focus on Shopify enhances the user experience significantly.

Intuit Mailchimp

View Details

Unique Feature: Free plan accommodating up to 2,000 contacts, perfect for startups and small businesses.

Why Consider: A budget-friendly option with an intuitive interface and essential email marketing features.

ActiveCampaign

View Details

Unique Feature: Inclusive CRM and sales automation tools, great for lead nurturing and conversions.

Why Consider: Opt for an all-in-one marketing platform with integrated sales automation alongside robust email marketing.

Autopilot

Unique Feature: Visual marketing automation builder catering to complex workflows and personalized customer journeys.

Why Consider: Suited for businesses requiring advanced automation functionalities and highly targeted campaigns.

Pardot

Unique Feature: Robust B2B marketing automation tailored for intricate lead nurturing and scoring.

Why Consider: Focus on B2B lead generation, particularly if sophisticated lead scoring and nurturing capabilities are essential.

Constant Contact

View Details

Unique Feature: High deliverability rates and advanced email testing tools for optimal campaign performance.

Why Consider: Prioritize email deliverability and desire precise control over email design and testing.

Drip

View Details

Unique Feature: Specialization in visual commerce email marketing, emphasizing product presentation to drive sales.

Why Consider: Tailored for businesses selling products, offering email marketing designed for compelling visual product storytelling.

GetResponse

View Details

Unique Feature: Inclusive landing page builder and webinar hosting capabilities alongside robust email marketing.

Why Consider: An all-in-one solution for landing pages, webinars, and email marketing, especially if budget considerations are a priority.

Emma

View Details

Unique Feature: AI-powered content and subject line optimization for enhanced engagement and click-through rates.

Why Consider: Opt for AI assistance in crafting highly optimized email content and subject lines for increased effectiveness.

Looking for users’ feedback? Head over to our Reviews & Testimonials.