Don’t just take our word for it—see how Braze performs in the hands of real users.
“Intuitive UI, one-stop solution for CRM communications.”
Braze is incredibly user-friendly, especially compared to platforms like Salesforce. The canvas builder, campaign builder, and integrations with Snowflake and Google Analytics make it a comprehensive solution for multi-channel messaging.
Muhammad Abdullah S., CRM Campaign Manager, Enterprise (from G2.com)
“Consumer engagement simplified, across all platforms.”
Braze’s canvas builder lets us create multi-step journeys using email, SMS, push, and more. It’s flexible and action-based, helping us connect with customers at the right time.
Heather C., Marketing & Communications Manager, Small Business (from G2.com)
“Flexible tool with great customer support.”
Braze offers excellent customer support and a flexible platform. I can finally send personalized communications with ease—five stars from me.
Ilaria Garosi, Trustpilot Reviewer
“Helps me evolve and better serve customers.”
Braze keeps our customers engaged with timely marketing emails and updates. It took time to learn, but now it’s stress-free and effective. I’ve recommended it to many colleagues.
Alec Sommer, Account Manager, Elemental Energy (from TrustRadius)
“Robust platform, disappointing onboarding. ”
Braze is powerful, but our onboarding experience was frustrating. Support was slow, documentation outdated, and integration with Shopify events wasn’t intuitive. We had to troubleshoot much of it ourselves.
MaryAnn K., Lifecycle Marketing Manager, Small Business (from G2.com)
“Great revenue driver with smart automation.”
Braze helps us personalize campaigns at scale. Automated triggers and segmentation have significantly boosted our revenue and engagement.
Andrew A., Enterprise User (from G2.com)
“Really poor customer service.”
Support felt unprepared to handle technical questions. Responses were vague and unhelpful, making it hard to resolve issues quickly.
Andy G., Trustpilot Reviewer
“Platform for email scammers.”
Braze needs to take responsibility for how its platform is used. If scammers are abusing it, they should be removed. Otherwise, trust in the platform erodes.
Richard Tung, Trustpilot Reviewer
“190 attempts to access my phone. ”
I experienced 190 access attempts via a Braze-powered app in just two hours. This raises serious concerns about data privacy and GDPR compliance.
Peter, Trustpilot Reviewer
Frequently Asked Questions
What is Braze used for?
Braze is used for personalized customer engagement across email, SMS, push notifications, in-app messaging, and more.
Is Braze beginner-friendly?
Mixed. While many users praise its intuitive UI and guided onboarding, others report steep learning curves and inconsistent support.
Does Braze support automation and segmentation?
Yes. Braze offers AI-driven segmentation, behavioral triggers, and multi-step campaign automation through its canvas builder.
Can I integrate Braze with other platforms?
Absolutely. Braze integrates with Segment, Shopify, Snowflake, Google Analytics, and more—though documentation may vary in clarity.
How is Braze’s customer support?
Mixed. Some users highlight responsive and helpful support, while others report delays, vague responses, and onboarding challenges.
Curious about the product? Check out our Product Details.
Want more in-depth details? Dive into our Comprehensive Review.
Need setup assistance? Check out our dedicated How-to Guide.