Braze is a leading cloud-based customer engagement platform utilized by businesses worldwide, including renowned brands like Amazon, Pepsi, and Unilever. The platform is founded on a unified data infrastructure that aggregates customer data from diverse sources such as websites, mobile apps, and point-of-sale systems. This data forms the basis for customer profiles, enabling businesses to segment audiences and precisely target marketing campaigns.
A complete CRM and marketing platform designed to grow with your business—HubSpot →
Want more details? Check out our Comprehensive Review for Braze.
Pricing for Braze
Braze does not publicly list fixed pricing on its website, as its platform is tailored to each brand’s scale, data volume, and engagement goals. However, here’s a concise summary of how their pricing typically works:
Pricing Structure Overview
- Custom Quotes: Pricing is based on Monthly Active Users (MAUs), messaging volume, and feature access (e.g., BrazeAI™, Journey Orchestration, Cross-Channel Messaging).
- Tiered Plans: Braze offers scalable packages for startups, mid-market, and enterprise brands, with advanced features unlocked at higher tiers.
- Add-Ons: Additional costs may apply for SMS, in-app messaging, premium support, and integrations with CDPs, analytics, or data warehouses.
- Free Trial: Available for brands to explore the platform’s capabilities before committing.
Braze Installation Process
For the complete installation process, see our dedicated How-to Guide.
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