MailerSend
Category
Description
MailerSend is your one-stop shop for sending reliable and engaging transactional emails. Think order confirmations, password resets, and account notifications. It’s built for both developers (with a powerful API) and non-tech users (with a drag-and-drop builder). It boasts high deliverability rates, ensuring your emails reach their destination, and powerful analytics to help you track engagement and optimize your campaigns. Plus, it scales effortlessly as your business grows, with flexible plans and pay-as-you-go options. Whether you’re a small startup or a large enterprise, MailerSend has the tools to take your transactional emails to the next level.
Key Features
High Deliverability Rates
Why it matters: Reaching your audience’s inboxes is crucial for successful transactional emails. MailerSend boasts impressive deliverability rates thanks to its:
Strict sender reputation management: They maintain top-notch infrastructure and practices to ensure your emails avoid spam filters.
Global sending infrastructure: With servers strategically located around the world, emails reach recipients quickly and efficiently.
Advanced email authentication protocols: SPF, DKIM, and DMARC implementation build trust with email providers.
Powerful API and SMTP Relay
Why it matters: Developers love MailerSend’s robust API and SMTP relay for easy integration into applications and websites.
Flexible API: Send emails, manage subscribers, track analytics, and more, all through code.
Multiple languages and SDKs: Integrate MailerSend seamlessly with various programming languages and frameworks.
SMTP relay for high volume: Send bulk emails efficiently and reliably through their secure SMTP server.
User-Friendly Interface
Why it matters: Even without coding skills, anyone can send beautiful and effective transactional emails.
Drag-and-drop email builder: Easily design professional emails with pre-built templates or custom layouts.
WYSIWYG editor: See exactly how your email will look before sending, no coding required.
Intuitive dashboard: Manage subscribers, track email performance, and configure settings with ease.
Advanced Analytics and Reporting
Why it matters: Gain valuable insights into your email performance to optimize your campaigns.
Detailed email tracking: See opens, clicks, bounces, and unsubscribes for each email.
A/B testing: Test different subject lines, content, and layouts to see what resonates best with your audience.
Customizable reports: Generate reports on specific metrics to gain deeper understanding of your email program.
Scalability and Affordability
Why it matters: MailerSend grows with your business, offering flexible plans and pay-as-you-go options.
Multiple pricing plans: Choose a plan that fits your email volume and budget, from startups to large enterprises.
Pay-as-you-go option: Only pay for the emails you send, ideal for unpredictable sending patterns.
No long-term contracts: Start, upgrade, or downgrade your plan anytime with no strings attached.
Starter
Free
- 3,000 emails
- 99.5% guaranteed uptime SLA
- Standard IP pools
- Email support
- Email API, SMTP relay, webhooks
- Suppression management
- Tracking and analytics
- Drag & drop builder
- HTML & rich text editor
- Bulk emailing
Premium
$24/mo
- 50,000 emails
- 100 SMS
- 100 email verification credits
- 99.5% guaranteed uptime SLA
- Premium IP pool management
- Priority email support
- Live chat support
- Onboarding assistance
- Dedicated IP
- Email API, SMTP relay, webhooks
- Suppression management
- Tracking and analytics
- Drag & drop builder
- HTML & rich text editor
- Bulk emailing
- Inbound routing
Enterprise
Custom
- For large organizations with special requirements
- 99.5% guaranteed uptime SLA
- Premium IP pool management
- Priority email support
- Live chat support
- Onboarding assistance
- Dedicated IP
- Deliverability consultation
- Email API, SMTP relay, webhooks
- Suppression management
- Tracking and analytics
- Drag & drop builder
- HTML & rich text editor
- Bulk emailing
- Inbound routing
Top 10 Alternatives for MailerSend
SendGrid
Unique features: Robust email marketing automation, advanced analytics, dedicated IP addresses, and whitelisting capabilities.
Why consider: Ideal for businesses with complex email marketing needs and high sending volumes.
Mailgun
Unique features: Flexible API, global infrastructure for improved deliverability, built-in email validation, and real-time email activity tracking.
Why consider: Excellent choice for developers and businesses needing a powerful API and global reach.
Pepipost (now Netcore Email API)
Unique features: Pay-per-email pricing, SMTP relay for high-volume sending, advanced email validation, and international sending capabilities.
Why consider: Cost-effective option for high-volume email sending with a focus on deliverability and international reach.
Omnisend
Unique features: Omnichannel marketing automation (email, SMS, etc.), personalized product recommendations, and built-in CRM for managing customer relationships.
Why consider: Ideal for businesses seeking a unified platform for email marketing, SMS, and CRM needs.
ActiveCampaign
Unique features: Marketing automation with visual workflows, lead scoring, and built-in CRM with sales automation tools.
Why consider: All-in-one solution for marketing automation, email marketing, and CRM for growing businesses.
ConvertKit
Unique features: Landing page builder, automated email sequences, and focus on building email lists for creators and bloggers.
Why consider: Simple and user-friendly platform for creators and solopreneurs to manage email marketing and build subscriber lists.
Moosend
Unique features: Landing page builder, drag-and-drop email editor, marketing automation with branching logic, and affordable pricing.
Why consider: Budget-friendly option for small businesses with basic email marketing and automation needs.
Klaviyo
Unique features: E-commerce-focused platform with deep integrations for popular shopping carts, automated product recommendations, and abandoned cart recovery.
Why consider: Excellent choice for online stores seeking an email marketing platform specifically tailored for e-commerce.
Autopilot
Unique features: Visual marketing automation builder, personalized customer journeys, and advanced analytics with attribution modeling.
Why consider: Powerful platform for businesses with complex marketing automation needs and a focus on customer journey optimization.
Stripo
Unique features: AI-powered email design assistant, interactive email elements, and pre-built email templates for various industries.
Why consider: Ideal for designers and marketers seeking help with creating visually stunning and engaging transactional emails.
Compare MailerSend with Similar Products
Pricing
- Mailersend: Offers a free plan with 3,000 emails/month, then pay-as-you-go pricing based on volume. Generally considered cost-effective.
- SendGrid: Free plan for up to 40,000 emails/month, then tiered pricing based on volume. Can be expensive for high-volume senders.
- Mailgun: Free tier with limited features, then volume-based pricing. Similar cost structure to Mailersend.
- Pepipost: Free plan with limited features, then pay-as-you-go pricing. Unique feature: doesn’t charge for opened emails, potentially saving costs.
Efficiency (Deliverability)
- Mailersend: Focuses on deliverability with features like email verification and dedicated IPs (for additional cost). Known for high success rates.
- SendGrid: Offers good deliverability tools but may require more configuration for optimal results.
- Mailgun: Provides robust infrastructure and tools for improving deliverability.
- Pepipost: Strong focus on deliverability with advanced features like AI-powered routing and reputation monitoring.
Here’s a quick decision-making tip:
- For cost-conscious startups with low volume: Mailersend or Pepipost (free plans + pay-as-you-go)
- For established businesses with high volume: Negotiate custom pricing with SendGrid or Mailgun.
- For maximizing deliverability: Mailersend or Pepipost (known for strong deliverability features)
Additional factors to consider:
- Ease of use: Mailersend is generally considered the easiest to use.
- Features: SendGrid offers the most extensive feature set for marketing automation.
- Support: All these providers offer good customer support options.
It’s recommended to research each provider’s pricing plans and try their free trials (if available) to determine the best fit for your specific needs.
Setup and Installation
Reviews
Here's what community has to say about MailerSend.
How Fast and Versatile Is Technical Support Across Email, Chat, and Phone?
While we can’t peek into user reviews firsthand, we can definitely share what MailerSend claims about their technical support, and we can guide you on how to scout out those user reviews yourself.
Here’s what MailerSend boasts about their tech support, according to their website:
- They promise round-the-clock technical support from their team of “friendly and knowledgeable customer support experts”.
- They tout their support as swift and dependable.
To dig into user reviews of MailerSend’s technical support, you might want to consider:
- Scouring review platforms that specialize in email marketing services.
- Checking out MailerSend’s social media pages for feedback and reviews.
- Looking up MailerSend on Trustpilot or other review aggregators.
These reviews should paint a clearer picture of how users perceive MailerSend’s technical support, particularly in terms of response time and available communication channels.
Moreover, MailerSend provides the following avenues for support:
- Live Chat: This seems to be the speediest way to get assistance, as it lets you directly chat with a representative.
- Email: While it might take a bit longer to get a response compared to chat, it’s handy for detailed queries or attaching screenshots.
- Knowledge Base: MailerSend offers a self-service knowledge base filled with articles and tutorials to help you find solutions to common issues.
By amalgamating details from MailerSend’s website, user reviews, and possibly even testing out their support channels yourself, you can form a well-rounded understanding of their technical support prowess.
How User-Friendly Is the Installation and Application Process?
Based on feedback from reviews, MailerSend generally garners positive remarks regarding its user-friendly nature. Here’s a structured breakdown to assist users with MailerSend installation and various use cases:
User Reviews:
Reviews often contain valuable insights into user experience. Search for keywords like “easy,” “intuitive,” “straightforward,” or “beginner-friendly” to pinpoint reviews highlighting MailerSend’s user-friendliness.
Conversely, watch out for terms such as “complex,” “confusing,” or “difficult” to identify areas where users face challenges.
Use Cases and Installation:
MailerSend’s website likely hosts guides and tutorials on installation and common use cases at their website.
These resources can prove beneficial for users who are new to the platform.
When assisting users, consider these common use cases:
- Building email lists
- Creating and dispatching email campaigns
- Tracking campaign performance
Managing subscribers
- By amalgamating insights from G2 ratings and reviews, MailerSend’s documentation, and use case examples, you can effectively guide users through MailerSend installation and usage.
Here’s a suggested approach to assist users:
Acknowledge their objectives: Inquire about the user’s aims with MailerSend.
Address installation queries: If they’re unfamiliar with MailerSend, direct them to the getting started guide or offer step-by-step assistance through the signup process.
Emphasize user-friendliness: Reassure them that MailerSend is acclaimed for its intuitive interface, citing positive G2 reviews if applicable.
Tailor guidance to their use case: Customize your advice based on their specific goals. For instance, if they intend to create a campaign, guide them towards MailerSend’s campaign creation resources or templates.
While user reviews offer valuable insights, always encourage users to refer to MailerSend’s official documentation for the most accurate and up-to-date information.
How Well Do These Tools Integrate with Your Existing CRM, Analytics, and Software Solutions?
According to MailerSend’s website, their platform offers seamless integration with various CRM, analytics, and other software solutions. Here’s a breakdown of what they advertise and how it might translate to real-world use cases:
Seamless Integration
MailerSend’s marketing materials likely use the term “seamless integration” to describe an integration process that’s:
- Easy to set up: Ideally, it requires minimal technical knowledge and can be done through an intuitive interface without needing a developer.
- Reliable: Once connected, the integration should function consistently without errors or data loss.
- Automatic: Data should flow between MailerSend and the integrated tool without requiring manual intervention.
Examples:
- CRM (Customer Relationship Management) Integration:
- MailerSend might integrate with popular CRMs like Salesforce or HubSpot. This would allow you to:
- Sync your CRM contacts with MailerSend for easy list building and campaign management.
- Track email campaign performance within your CRM, giving you a holistic view of customer interactions.
- Update contact information in your CRM automatically based on subscriber actions in MailerSend campaigns (e.g., unsubscribes, opens, clicks).
- MailerSend might integrate with popular CRMs like Salesforce or HubSpot. This would allow you to:
- Analytics Integration:
- MailerSend could integrate with Google Analytics or similar tools. This would enable you to:
- Track the effectiveness of your email marketing campaigns by analyzing website traffic and conversions generated from email links.
- Gain insights into subscriber behavior by analyzing how they interact with your emails and website after clicking through.
- Refine your email marketing strategy based on data-driven insights from your analytics platform.
- MailerSend could integrate with Google Analytics or similar tools. This would enable you to:
- Other Software Integration:
- MailerSend might integrate with design tools like Canva or Photoshop. This could allow you to:
- Easily design email templates within your preferred design software and import them into MailerSend for campaign creation.
- Maintain brand consistency across your email marketing efforts by using pre-designed templates from your design tools.
- MailerSend might integrate with design tools like Canva or Photoshop. This could allow you to:
MailerSend is a powerful email delivery platform designed to simplify and optimize your email marketing efforts. With MailerSend, you can create, send, and track your email campaigns with ease, thanks to features like customizable templates, advanced segmentation, automation workflows, and detailed analytics. Now is the perfect time to elevate your email marketing strategy with MailerSend. Join the ranks of successful marketers who trust MailerSend to deliver engaging and effective email campaigns. Sign up today and unlock the full potential of your email marketing with MailerSend!