Description
Gold Lasso is a multi-channel marketing platform facilitating business-customer interactions through email, mobile, and web marketing channels. Its features include email marketing capabilities to create and send campaigns, track opens and clicks, and manage subscriber lists. Additionally, it supports mobile marketing through SMS and push notifications, mobile landing pages, and tracking mobile engagement. The platform extends to web marketing with tools to create and manage website popups and banners, track website traffic, and convert visitors into leads. Gold Lasso boasts user-friendliness with an intuitive interface, templates, and tutorials catering to both marketing experts and novices. Notably, it offers a unique email monetization feature, allowing users to earn revenue by displaying native advertising within their email lists. This feature presents an opportunity to offset email marketing costs. With affordability and scalability, Gold Lasso caters to businesses of all sizes, enabling growth in marketing efforts alongside business expansion.
Pricing Details
Gold Lasso offers a unique pricing structure compared to traditional marketing software. Instead of fixed monthly or annual fees, they focus on revenue sharing, meaning you only pay when you earn from your email campaigns. This makes it a potentially cost-effective option for businesses, especially those just starting out or with smaller email lists.
Here’s how their pricing works:
Free Tier: This tier offers basic email marketing features like drag-and-drop email builder, email scheduling, and basic analytics. However, there are limitations on email volume and monetization options.
Growth Tier: For a 20% revenue share, you unlock unlimited email sends, advanced automation tools, custom reporting, and priority support. You can also use native advertising to monetize your emails and earn revenue.
Enterprise Tier: This custom tier caters to larger businesses with specific needs. Pricing is negotiated based on features, usage, and expected revenue.
Here’s a breakdown of the revenue share model:
Gold Lasso takes 20% of the advertising revenue generated from your email campaigns.
You keep 80% of the earnings.
There are no minimum spending requirements or hidden fees.
Overall, Gold Lasso’s pricing can be advantageous if you have a good subscriber base and can effectively monetize your emails through native advertising. However, if you primarily need basic email marketing functionalities without monetization, the free tier or other email marketing platforms with fixed fees might be more suitable.
Set up and Installation
Gold Lasso Setup in a Flash:
Sign Up: Head to goldlasso.com and click “Get Started.” Enter your details and choose a plan (free trial available!).
Connect Your List: Import your existing email list from a CSV file or sync it with a CRM if you have one.
Craft Your First Campaign: Drag-and-drop email elements, choose a template, and personalize with AI suggestions.
Monetize (Optional): Set up native ads within your email for automatic revenue sharing.
Launch and Analyze: Send your campaign and track performance like opens, clicks, and conversions in the built-in analytics.
Alternatives
IContact
Constant Contact
