Description
Braze is a leading cloud-based customer engagement platform utilized by businesses worldwide, including renowned brands like Amazon, Pepsi, and Unilever. The platform is founded on a unified data infrastructure that aggregates customer data from diverse sources such as websites, mobile apps, and point-of-sale systems. This data forms the basis for customer profiles, enabling businesses to segment audiences and precisely target marketing campaigns.
Pricing Details
Braze does not disclose its pricing information publicly. However, it is recognized as a platform with a relatively high cost, typically ranging from $60,000 to $100,000 annually on average. The precise cost depends on the size of your business and your specific requirements.
For detailed information on Braze pricing, reaching out directly to Braze sales is recommended. They can provide you with a personalized quote tailored to your unique needs. Several factors influence the pricing of Braze:
Monthly Active Users (MAUs): Braze charges on a per-MAU basis, meaning a higher MAU count will result in a higher overall cost.
Channels Utilized: Braze supports various channels, such as push notifications, in-app messages, SMS, and email. The more channels you incorporate, the higher the associated cost.
Required Features: Braze offers an array of features, including segmentation, personalization, and analytics. The cost increases based on the specific features you need.
Feel free to contact Braze sales to gain a comprehensive understanding of how these factors apply to your business and to receive a tailored pricing plan.
Set up and Installation
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