WhatCounts
Category
Description
WhatCounts stands as a prominent digital marketing and engagement platform specializing in personalized email marketing. Their commitment lies in assisting businesses to achieve the following objectives: precision in customer targeting through data-driven insights, enhancement of campaign execution through a user-friendly platform for seamless email creation and management, and the provision of personalized customer experiences spanning various channels such as email, social media, and SMS. Noteworthy aspects of WhatCounts include their offerings of both a do-it-yourself software platform and comprehensive agency support, the ability to extend personalization beyond email to multiple channels, a data-centric approach for campaign optimization and relevant messaging, and the provision of industry-specific, pre-built solutions. In essence, WhatCounts strives to empower businesses in attaining their marketing aspirations, fostering increased customer engagement, and bolstering revenue through tailored, data-infused marketing campaigns.
Key Features
Key Features of WhatCounts:
Email Marketing
Drag-and-drop Email Builder: Craft visually appealing and responsive emails effortlessly, no coding required.
Personalization Tools: Segment your audience and customize content based on interests and behavior.
Automation Sequences: Establish automated email series for scenarios like welcome messages and abandoned carts.
Advanced Analytics and Reporting: Monitor campaign performance with detailed reports and actionable insights.
Multi-Channel Marketing
Go Beyond Email: Extend your reach to customers through various channels like social media and SMS, ensuring a cohesive brand experience.
Social Media Management: Schedule posts, track engagement, and run targeted social media campaigns.
SMS Marketing: Personalize text messages for promotions, alerts, and reminders.
Data-Driven Insights
Leverage Customer Data: Extract valuable insights from your data to personalize experiences and optimize campaigns.
Segmentation and Targeting: Create precise segments based on demographics, behavior, and other data points.
Predictive Analytics: Harness AI to predict customer behavior and deliver relevant messages at the opportune moment.
Workflow Management
Plan and Execute Campaigns: Streamline your marketing workflow with a centralized platform.
Collaboration Tools: Foster teamwork and communication within your marketing team.
Project Management Features: Set deadlines, track progress, and ensure efficient campaign execution.
Additional Features
Industry-Specific Solutions: Access pre-built templates and best practices tailored to your industry.
Integrations: Seamlessly connect with various CRM, eCommerce, and other marketing tools for efficient data flow.
Agency Support: Optionally tap into additional expertise and resources through agency services.
Overall, WhatCounts provides a comprehensive suite of features enabling businesses to:
Reach their target audience with personalized campaigns.
Optimize campaigns for improved engagement and conversions.
Gain valuable insights from customer data to inform marketing decisions.
Streamline their marketing workflow and enhance team efficiency.
Whether you’re a small business starting out or a large enterprise with complex marketing needs, WhatCounts delivers a potent and adaptable platform to help achieve your marketing goals.
WhatCounts doesn’t publicly disclose detailed pricing information on their website. This is because they offer customized plans based on individual business needs and desired features.
Top 10 Alternatives for WhatCounts
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ActiveCampaign
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Campaign Monitor
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Emma
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Compare WhatCounts with Similar Products
Here’s a concise comparison of WhatCounts with two prominent marketing analytics platforms:
Pricing:
- WhatCounts: Offers custom pricing tailored to individual business needs and required features.
- Adobe Analytics: Part of the Adobe Marketing Cloud, typically priced based on users and data volume, generally at a higher cost than WhatCounts.
- Marketo Engage: Presents a variety of plans with different functionalities, generally priced similarly to WhatCounts, with a potential higher minimum user commitment.
Efficiency:
- WhatCounts: Streamlines marketing efforts through multi-channel campaign management, marketing automation, and comprehensive reporting features.
- Adobe Analytics: Provides advanced attribution modeling and in-depth data analysis capabilities, though setup can be complex, requiring significant technical expertise.
- Marketo Engage: User-friendly platform with robust marketing automation functionalities, potentially lacking the advanced analytics capabilities found in Adobe Analytics.
Pros and Cons:
WhatCounts:
Pros:
- Customizable solution tailored to individual business needs.
- Strong focus on marketing attribution and ROI measurement.
- User-friendly interface with drag-and-drop functionalities.
- Integrates with various marketing and CRM platforms.
Cons:
- Custom pricing might be higher than some competitors with fixed plans.
- Limited free trial or demo options available.
General Recommendations:
Choosing the optimal marketing analytics platform relies on your specific needs and budget. Consider the following factors:
- Business size and complexity: Larger enterprises with complex marketing needs may benefit from WhatCounts’ scalability and advanced features.
- Technical expertise: Evaluate the platform’s user interface, ensuring alignment with your team’s technical capabilities.
- Budgetary constraints: Compare custom pricing models with fixed plans offered by competitors to find the most suitable solution.
Setup and Installation
Reviews
Here's what community has to say about WhatCounts.
How Fast and Versatile Is Technical Support Across Email, Chat, and Phone?
Here’s a summary of user assessments regarding WhatCounts’ technical support, based on various online reviews and ratings:
Response Time:
- Generally Prompt: Users commonly receive responses within a few hours during business hours.
- Occasional Delays: Some users report wait times of a day or more, particularly for complex issues.
- Time Zone Considerations: Response times vary based on location and support staff availability in your time zone.
Availability of Support Channels:
- Email: Primary support channel available 24/7.
- Phone: Accessible during business hours (specific hours vary by region).
- Live Chat: Not consistently available; may be offered during specific hours or for certain plan levels.
- Knowledge Base: Comprehensive online resource with articles and tutorials, accessible anytime.
- Webinars and Training Resources: Occasional webinars and training sessions offered for users.
Overall Evaluation:
- Positive Experiences: Many users praise the helpfulness and expertise of support staff.
- Frustrations with Delays: Some express frustration with occasional slow response times or difficulty reaching support by phone.
- Room for Improvement: While generally considered good, there’s potential for improvement in the consistency and availability of live chat and phone support.
Additional Insights:
- Proactive Support: Some users appreciate proactive outreach from WhatCounts to offer assistance or guidance.
- Self-Service Options: The knowledge base and training resources are valuable for troubleshooting common issues independently.
- Customization and Complexity: The complexity of WhatCounts’ platform can sometimes lead to longer resolution times for technical issues.
Recommendations:
- Utilize Email Effectively: Provide clear and detailed issue descriptions for expedited solutions.
- Consider Time Zones: Be mindful of potential time zone differences when expecting responses.
- Leverage Knowledge Base: Explore the knowledge base for common solutions before contacting support.
- Request Call Backs: If phone wait times are long, consider requesting a call back to avoid extended hold times.
- Provide Feedback: Share experiences with WhatCounts to assist in improving support services.
Conclusion:
While WhatCounts generally offers good technical support, there is room for improvement in response times and availability of live chat and phone support. Users are advised to use email as the primary channel and effectively leverage self-service resources.
How User-Friendly Is the Installation and Application Process?
Navigating the intricacies of email marketing platforms can be overwhelming, but WhatCounts strives to provide a user-friendly experience. Here’s a detailed assessment of its ease of use, drawn from various user reviews, to assist you in determining whether it suits your needs:
Pros:
- Intuitive Interface: The drag-and-drop email builder, clear navigation, and logically organized features make it accessible for most users.
- Beginner-Friendly: With a minimal learning curve, it’s an ideal choice for those with limited technical experience.
- Helpful Resources: The knowledge base, tutorials, and a responsive support team are available to guide you through setup and use.
- Pre-Built Templates and Automation: Streamline campaign creation with pre-designed templates and automated workflows.
- Success Stories: Numerous case studies illustrate how diverse businesses leverage WhatCounts’ user-friendliness to achieve their marketing goals.
Cons:
- Complexity for Advanced Users: While intuitive, it might lack in-depth features and customization options for users with highly specific needs.
- Initial Setup Learning Curve: Some reviewers mention initial challenges during platform configuration, especially for complex integrations.
- Occasional Bugs and Glitches: Minor technical issues have been reported by some users.
Ease of Installation:
- Quick and Straightforward: Most users find the installation process smooth and user-friendly.
- Step-by-Step Guides: WhatCounts provides comprehensive guides and tutorials to assist with installation.
- Support Available: If you encounter difficulties, their support team is readily available to offer assistance.
Use Case Applications:
Perfect for:
- Small businesses and startups establishing their email marketing presence.
- Non-profits and organizations with basic email campaign needs.
- Marketers new to email marketing platforms seeking an intuitive interface.
Potentially Less Suitable for:
- Large enterprises or agencies requiring extensive customization and advanced features.
- Highly technical users seeking granular control over every aspect of their campaigns.
Overall:
WhatCounts offers a user-friendly experience, particularly suited for beginners and those with basic email marketing needs. It boasts an intuitive interface, helpful resources, and pre-built templates to minimize the learning curve. However, advanced users might find its feature set and customization options limiting.
Recommendations:
- For Beginners and Basic Needs: Give WhatCounts a try. Its user-friendliness and helpful resources will guide you through setup and campaign creation.
- For Advanced Users: Consider your specific needs and explore WhatCounts’ features in detail to see if it aligns with your requirements. You might benefit from comparing it with other platforms offering more advanced functionality.
How Well Do These Tools Integrate with Your Existing CRM, Analytics, and Software Solutions?
Here’s an in-depth overview of WhatCounts’ integration capabilities, complete with examples and considerations for each tool:
Email Marketing:
CRM Integrations:
- Seamlessly syncs with popular CRMs such as Salesforce, Microsoft Dynamics, and HubSpot.
- Facilitates bidirectional data exchange for precise contact segmentation, lead nurturing, and personalized campaign execution.
Analytics Integrations:
- Connects effortlessly with Google Analytics, Adobe Analytics, and others to monitor email campaign performance and measure ROI.
Ecommerce Integrations:
- Integrates smoothly with platforms like Shopify and Magento for functionalities like abandoned cart recovery, product recommendations, and post-purchase follow-ups.
Social Media Management:
Social Media Platform Integrations:
- Connects with major social platforms including Facebook, Twitter, LinkedIn, and Instagram.
- Enables users to schedule and publish posts, manage interactions, and track performance seamlessly.
Social Listening Tools:
- Integrates with social listening platforms for effective monitoring of brand mentions and tracking industry trends.
SMS Marketing:
SMS Aggregators:
- Works in conjunction with various SMS aggregators, facilitating global text message delivery.
CRM Integrations:
- Integrates with CRMs to enable personalized text messages based on customer data and triggers.
Workflow Management:
Project Management Tools:
- Connects with popular project management tools like Asana, Trello, and Basecamp to streamline campaign planning and execution.
Additional Considerations:
Custom Integrations:
- WhatCounts provides custom integration options for specific needs, potentially involving additional costs or development time.
Integration Complexity:
- The complexity of integrations varies depending on the specific tool and platform, with some requiring technical expertise or support from WhatCounts.
Data Privacy:
- Crucial to consider data privacy implications when integrating different platforms, ensuring compliance with relevant regulations.
Overall:
While WhatCounts offers a reasonable range of integrations, it may not boast the most extensive library compared to some competitors. The seamlessness of integrations depends on the specific tools and platforms involved. It is advisable to thoroughly assess your integration needs and consult with WhatCounts support to ensure a smooth setup process.
In conclusion, WhatCounts stands as a promising choice for users seeking an intuitive and beginner-friendly email marketing platform. With its user-centric approach, intuitive interface, and helpful resources, it caters well to small businesses, startups, and marketers venturing into the world of email campaigns. However, for those with advanced needs, careful consideration of specific requirements is advised. To explore firsthand, take advantage of the 14-day free trial and discover how WhatCounts can elevate your email marketing endeavors. Embrace the opportunity to navigate the platform’s features, utilize its resources, and make an informed decision tailored to your unique marketing goals. Start your WhatCounts journey today!