Description
The Omeda Audience Marketing Platform is a Software as a Service (SaaS) solution designed for publishers and content creators. This comprehensive platform offers automation for subscription management across print, digital, and other content access channels. Additionally, it includes a Customer Data Platform (CDP) that consolidates data from diverse sources such as websites, emails, and events to establish a unified “single view of the customer.” The platform also features email and marketing automation capabilities, allowing users to segment audiences, target campaigns, and monitor engagement. The associated benefits encompass increased revenue, enhanced lead generation, improved engagement, reduced churn, and deeper insights into customer behavior.
Pricing Details
Omeda doesn’t publicly disclose its pricing information, as they tailor their plans to each client’s specific needs and usage. However, here’s a publicly available information:
Factors influencing pricing:
Number of records: The number of unique identifiers (like email addresses) stored in your Omeda system plays a significant role in pricing.
Email sending volume: The frequency and quantity of emails you send through Omeda will also impact the cost.
Additional features: Omeda offers various add-on features like advanced analytics, SMS marketing, and predictive modeling, which will add to the base price.
General pricing structure:
Collaborative pricing: Omeda works with you to determine a customized pricing plan based on your specific needs and budget.
Contract terms: They typically prefer one-to-three-year commitments.
No hidden fees: The quoted price is all-inclusive, with no additional charges for user access.
Set up and Installation
Omeda Quick Start in 5 Steps:
- Connect Data Sources: Link your website, email provider, CRM, and other data sources to feed Omeda your audience information.
- Import Customer Data: Upload existing customer data (like email lists) for initial population.
- Set Up Subscriptions: Define different plans, billing methods, and access levels for paid content or memberships.
- Build Your First Email Campaign: Use drag-and-drop tools to design an email, segment your audience, and schedule delivery.
- Track Performance & Optimize: Monitor campaign metrics like opens, clicks, and conversions, then adjust strategies for better results.
Alternatives
ActiveCampaign
Klaviyo
