Mailbluster is an email marketing platform designed to offer cost-effective, large-scale email campaigns primarily via Amazon Simple Email Service (Amazon SES). The platform aims to be user-friendly with a drag-and-drop email editor, making it simple for marketers to design custom emails. It features automation capabilities, list segmentation, and detailed analytics to enhance campaign effectiveness. Mailbluster is particularly suitable for small to medium-sized businesses looking to execute robust email marketing campaigns without breaking the bank.