Gist is an all-in-one customer engagement and marketing automation platform designed to help businesses grow their audience and foster stronger relationships with customers. With features ranging from live chat and email marketing to customer segmentation and behavioral tracking, Gist aims to provide a centralized platform for all your customer-centric activities. It is particularly beneficial for small to medium-sized enterprises (SMEs) looking to streamline their customer service, marketing, and sales processes in a cohesive manner.