Reviews and Testimonials for
ActiveCampaign
Don’t just take our word for it—see how ActiveCampaign performs in the hands of real users.
“Great product that handles multiple e-marketing aspects.”
We love the customizable logic flows and visual CRM pipeline. ActiveCampaign includes features that other platforms charge extra for. Downside: Confusing plan structure and pricing. You often need support just to understand what’s included.
Nadja W., Director of Operations, Small Business (from G2.com)
“Finally found a platform that delivers on AI, automation, and results.”
The AI tools save hours, automation is flexible, and integrations with Shopify and WordPress are seamless. Campaign insights feel strategic. Downside: Premium features are gated behind higher tiers. CRM deals and predictive sending should be standard.
Param S., Senior Digital & Content Manager, Small Business (from G2.com)
“A useful tool.”
It’s easy to duplicate and modify campaigns. The newer version is more stable and saves time. Downside: Adding new contacts to existing lists feels clunky and could be more intuitive.
Vanessa E., Owner & Doctor of Acupuncture, Small Business (from G2.com)
“We are very pleased.”
Building automations, forms, and landing pages is intuitive. Customer support is responsive, and the Deals section helps track sales. Downside: Reporting in the Pro plan is limited. Some automations misbehave, and CRM features lack flexibility.
Kelley B., Marketing Specialist, Mid-Market (from G2.com)
“Excellent customer service.”
Their support team is responsive, knowledgeable, and consistently goes the extra mile. It feels personal and reliable—especially during urgent issues.
Tanya D., Small Business Owner (from Trustpilot)
“Good platform, but pricing doubled.”
ActiveCampaign served us well for over a decade, but the sudden price hike in 2023 made it unaffordable. The core features are solid, but the cost is no longer sustainable.
Philip S., Director at Family Business (from Trustpilot)
“Simon S. G., Longtime User (from Trustpilot)”
I’ve used ActiveCampaign for 12 years. It was great early on, but now it feels average. Be cautious—some features haven’t kept pace with competitors.
Average compared to today’s standards.
“Loyal user frustrated by rising costs.”
The mailing tools still work well, but pricing increases have outpaced the value. We’re paying more each year and getting less in return.
Rik V. D. W., Multi-Business Owner (from Trustpilot)
Frequently Asked Questions
What is ActiveCampaign used for?
ActiveCampaign is a customer experience automation platform that combines email marketing, CRM, and sales automation to help businesses personalize communication and scale outreach.
Is ActiveCampaign beginner-friendly?
Partially. While the interface is clean, the platform has a learning curve. Users recommend starting with templates and using support resources.
Does ActiveCampaign support automation?
Absolutely. It offers advanced automation with conditional logic, tagging, lead scoring, and multi-channel triggers.
Can I use ActiveCampaign as a CRM?
Yes. ActiveCampaign includes deal pipelines, contact management, and task tracking—making it a viable CRM for small to mid-sized teams.
How is ActiveCampaign’s customer support?
Reviews highlight responsive and patient support, especially helpful during onboarding and integration setup.
Curious about the product? Check out our Product Details.
Want more in-depth details? Dive into our Comprehensive Review.
Need setup assistance? Check out our dedicated How-to Guide.