Reviews and Testimonials for
WhatCounts
Don’t just take our word for it—see how WhatCounts performs in the hands of real users.
“Simple to use, good for new trainees”
Ideal for onboarding new digital editors. Easy to connect campaigns to contests and social media.
Brian C., Independent Business Owner, Enterprise (G2.com)
“My absolute favorite email service provider ”
Publicaster is user-friendly and reliable. Their blogs, templates, and support reflect best practices in email marketing.
Sheri L., Marketing Assistant, Mid-Market (G2.com)
“Flawlessly handles complex campaigns”
Conditional logic and responsive templates work perfectly. API integration for list updates is seamless.
Verified User, Fine Art Industry (G2.com)
“A robust tool with excellent reporting ”
Reporting is strong, but the product isn’t intuitive. It takes time to master.
Stacy J., Director of Marketing, Newspapers (G2.com)
“Not user friendly”
Interface is clunky and crashes often. Support is inconsistent, and the platform was once blacklisted by Google.
Noah S., Digital Editor, Newspapers (G2.com)
“Handles large lists without issue”
I’ve sent to over 2 million contacts with zero deliverability issues. Their tone and voice are consistent across channels.
Sheri L., Mid-Market (G2.com)
“Waiting for upgrades to stabilize”
The platform was mid-upgrade and occasionally unavailable. Once complete, it should return to normal.
Brian C., Enterprise (G2.com)
Frequently Asked Questions
What is WhatCounts?
WhatCounts is an email marketing automation platform designed to help businesses create, send, and track campaigns. It features a drag-and-drop editor, dynamic content personalization, and advanced segmentation tools
How much does WhatCounts cost?
Pricing is not publicly listed. You must contact WhatCounts directly for a quote. Reviews suggest it’s priced around the industry average, with a total cost of ownership depending on customization, training, and integration needs
Does WhatCounts offer a free trial or free version?
No, WhatCounts does not currently offer a free trial or free version. All access requires a paid subscription
What types of businesses use WhatCounts?
It’s used by a wide range of organizations—from startups to enterprises—including Costco, Deloitte, GEICO, and Live Nation. Industries span retail, media, insurance, and performing arts.
Can WhatCounts integrate with CRM and e-commerce platforms?
Yes. WhatCounts supports integrations with CRM systems and e-commerce platforms, enabling unified customer data management and coordinated marketing strategies
Curious about the product? Check out our Product Details.
Want more in-depth details? Dive into our Comprehensive Review.
Need setup assistance? Check out our dedicated How-to Guide.